To a lot of individuals marketing equates to one of two things:
-- Selling: with all that requires such as the dreadful double-glazing or monetary salesperson.
-- Advertising: with all that entails such as the slick young creative and smarmy account individual.
Of course marketing likewise incorporates these functions though, ideally not as in the stereotypes that are in so many minds however marketing has to do with a good deal more than simply offering or advertising.
Marketing is the wide range of activities associated with making certain that you're continuing to satisfy the needs of your clients and are getting value in return.
It consists of:
-- Finding out what groups of potential customers or markets exist
-- What groups of consumers you choose to serve your target markets
-- What their needs are, what product and services you may develop to meet their needs
-- How clients might choose to use the product or services
-- Who rivals are and what they are doing
-- What prices system and method you need to use
-- How each of target audience may pick to access the product, and so on
-- Just how much customers/ clients may be ready pay and how.
-- How to develop and describe the product such that customers/clients will purchase from the company, instead of from its competitors the unique worth proposition
-- How the company or items must be identified personality -to be most identifiable i.e. naming and branding
-- Continuous projects, which can consist of marketing, public relations, sales and customer service
All of this was characterised many years earlier by Dr. Philip Kotler as the 4Ps:
-- Item making what clients want
-- Location delivering it via the channels they want to utilize
-- Promotion making them aware of its presence
-- Cost making it offered at a cost they will pay
At the end of the day marketing is actually about not forgeting the fundamentals. You need to be concentrated on what consumers need as the result and then learn how to get there by
conference customers requires over a period of time, in a socially accountable way, whilst making a sensible profit.
Marketing is truly a philosophy and mindset about consumer focus that has unlimited backlinks to go through the entire organisation. If you get that you get marketing.
Easy, naturally to say.
Often not so easy to achieve!